Crain’s Newspaper Feature

An excerpt from our newspaper feature can be found below:

Polarizing technology has been around for 30 years. But most designs required an electric current to darken the window, which cost too much to be worth it, Mr. Stacey says. SmarterShade uses a manual control switch that changes the position of the two films applied to the glass to block sunlight.

“We’re trying to keep offices and homes at a constant, comfortable temperature, and this technology is a whole different, sophisticated way of shading,” says Ed Woodbury, president of Chicago real estate developers McCaffery Interests Inc. and a judge in the recent Clean Energy Challenge. “I think it has the potential for being a game changer in our industry.”

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